Defining Elegance for Women
“Style is more than just the clothes you wear.“
Fashion is bought but style is created. Have you wondered whether you have style or not? When you put on a daily outfit,do you consider how it makes you feel and whether it is a true reflection of your best self?
Style isn’t about getting dressed up! It is about pulling an intentional look together for the day. It is about considering who you will be seeing and how you want the world to read you.
Nonverbal communication speaks volumes. Having that expert eye to help you curate the wardrobe of your dreams will be one of the best investments you make for yourself.
The wardrobe that transforms from 20/80 to 100% will change your life in ways you may not have thought of.
How to get started
Step 1
The Wardrobe Refresh
Step 2
THE STYLE DAY EXPERIENCE
Step 3
YOUR COMPLETE Wardrobe App
Step 1
The Wardrobe Refresh
It all starts with the wardrobe. Your stylist needs to see the journey of your style to understand how to create the perfect wardrobe for all your lifestyle needs
The Features
- Clear the clutter to reshape your wardrobe, creating space for pieces that reflect your confidence and style.
- Transform unused clothes with a simple and effective alteration.
- A review of each item to assess its benefit in the wardrobe today.
- The shop list will be created to understand which key items are needed for a complete lifestyle wardrobe.
- An assessment of accessories and shoes to compliment and complete a variety of looks
- Archiving items not worn on a regular basis.
- Separating the seasons for a clear ‘A’ wardrobe.
- Colour, body shape and bra fit analysis.
The Benefits
- A clearly defined wardrobe for improved daily management.
- Revived existing garments re-tailored and refreshed in a new outfit option.
- Clear direction on the missing pieces to create the perfect wardrobe for your lifestyle needs and goals.
- A decluttered system with old clothes taken away for you.
- A new style brief that reflects your best self and career and personal goals.
Step 2
THE STYLE DAY EXPERIENCE
Having a stylist doesn’t mean you don’t know how to dress — it’s for women seeking inspiration and transformative results. Isobel doesn’t shop for you; she creates a style experience focused on education, non-verbal communication, and aligning her mindset with your lifestyle to craft the perfect wardrobe. The Style Day Experience can be a full wardrobe overhaul, an introductory session to explore the process, or a focused top-up appointment for a special occasion. Every session is uniquely tailored to your individual style needs.
The Features
- Researched garments and outfit options based on your brief and list.
- A prepared rail as soon as you arrive.
- Effortless wardrobe building
- Expert advice that is not sales driven
- An enjoyable styling experience.
- Time managed to perfection, to ensure maximum results.
- Brand and colour direction to inspire you.
- A wonderful shopping experience in private shopping suites.
The Benefits
- No wandering around shop floors aimlessly trying to find a few clothes.
- Prepared and complete looks with photos to ensure you are confident about each outfit.
- New knowledge on how to style yourself with confidence from head to toe.
- No obligation to purchase, allowing you to feel at ease.
- You will save money by not making impulse purchases whilst shopping on your own.
- Seasonal styling appointments you can look forward to, knowing you will have everything you need whatever the occasion or event.
- An expert who takes away the stress out of finding the right clothes for you.
Step 3
YOUR COMPLETE Wardrobe App
The Stylist uses the state-of-the-art software to create your wardrobe account. This system has successful results in allowing clients to have to hand, outfit options and product selections at any time they require them.
The Features
- Your own style app with all of your clothes and outfit options to hand
- You can message your stylist at any time to ask for advice and product choices for any new clothing you require.
- Style boards created to refer to for all your complete outfit options.
- Advice on travel and event outfits shown on a style board, created specifically for your ongoing wardrobe requirements.
The Benefits
- You have your complete wardrobe on the app, accessed on your phone, to view at all times wherever you are.
- You have access to your stylist and can ask for outfit option advice for all your lifestyle needs.
- The organisational factor of the app is a must-have.
- Effortless styling, tailored specifically to you.
our client experience
Testimonials
I have known Isobel for well over 10 years. I go to her every time. Whether I need a seasonal wardrobe revamp or a special outfit. Isobel makes you feel at ease from the moment you meet her. She listens carefully to what you like and puts in a lot of preparation , care and energy prior to meeting up. This makes every session smooth , effortless and a very enjoyable experience for all of her clients.
You always feel comfortable to say if you don’t feel confident with something, but it rarely happens and every time Isobel has pushed me out of my comfort zone she has been spot on. Thanks to Isobel, I have a lot more confidence and creativity with my clothing. She is so creative at working with your current wardrobe and also mindful that not everyone has a large budget to spend.
She has taken the stress out of shopping, saving me both time and money by preventing those ‘in-the-moment’ sale or online purchase mistakes. She’s always just a text away for a much-needed second opinion. I love our styling sessions — they’re fun, creative, and often push me out of my comfort zone. Many of her ‘left-field’ suggestions have become some of my favourite wardrobe staples.
– Caroline Poulter
Engaging Isobel as a personal stylist has been hands down the best investment I’ve ever made. Working in the city five days a week and traveling around the globe, she has helped me create professional looks that suit my style and boost my confidence. Isobel makes the most of my wardrobe, curating outfits designed for my shape and accessorized with professional polish.
She has taken the stress out of shopping, saving me both time and money by preventing those ‘in-the-moment’ sale or online purchase mistakes. She’s always just a text away for a much-needed second opinion. I love our styling sessions — they’re fun, creative, and often push me out of my comfort zone. Many of her ‘left-field’ suggestions have become some of my favourite wardrobe staples.
– Sam Millward.
Isobel has styled me for a number of years now and is very approachable, professional and informative with fantastic product knowledge. She always takes her time to understand my style preferences but also introduces me to new colours and styles. I feel so confident in the clothes she suggests and always get compliments when wearing them.
– Vicky
– Clinical Psychologist
Having known Isobel for 6 wonderful years, I have made it a yearly tradition to travel to London for our annual shopping experience . Her impeccable sense of style and fashion expertise have transformed my wardrobe , and I never fail to receive an abundance of positive comments on my look. Her keen eye for fashion and unwavering dedication to her craft makes her an exceptional stylist, and I am continuously impressed by her ability to elevate my style to next level. Thank you for being such an invaluable part of my style journey.
– Basma Massoud
– Teacher
Style is more than what you wear — it’s how you show up in the world. It’s a reflection of confidence, individuality, and purpose. Whether you’re redefining your wardrobe, rediscovering your style, or seeking expert guidance to elevate your look, this journey is about creating a version of you that feels authentic, empowered, and effortlessly stylish.